Context
How Lens frames what you're making and why before any work begins.
3 min read
What this step does
Context turns your one-line brief into a structured read of the product: who it's for, the job it does, the environment it lives in, and the constraints that will shape every later decision. It's the shared understanding the rest of the journey builds on.
What you do here
- 1Read Lens's framing of your idea and check it matches your intent.
- 2Correct anything that's off. A wrong audience or a missed constraint here saves rework later.
- 3Add context Lens couldn't infer: regulations, a target cost, a brand world.